Client
Forsa Tanya
CAtegory
Initiative
Development
We handled the campaign from the ground up, from concept development and scripting to full-scale production and digital rollout.
Challenges
As the first private agency working on a governmental initiative of this scale, navigating approvals, aligning messaging with policy standards, and maintaining creative identity were key hurdles.
Solutions
We built strong communication channels with government stakeholders early on, enabling a smooth creative process. Our team delivered a campaign that resonated with the public while respecting the formal structure of a national initiative.
